Ed Sheeran - PLAY Global Fan Activations

Client: Atlantic Records

Production Company: Noir

Executive Producer & Producer: Rawley Bornstein

Global roll out for Ed Sheeran’s single release 'Azizam' for Atlantic Records - with installation activations coordinated simultaneously across the world in Sydney, Tokyo, Delhi, Dubai, Berlin, Paris, London, Dublin, São Paulo, New York, Mexico City, Los Angeles.

Additional promotional activations included featuring a PLAY branded phone booth as well as providing PLAY branded Tuk-Tuk rides for fans to/from the train station to venue during his 3 day Ipswich concert series.