Netflix - Bridgerton
Client: Netflix
Agency: Warm Street
Production Company: Noir
Executive Producer & Producer: Rawley Bornstein
To celebrate Netflix's global hit Queen Charlotte: A Bridgerton Story Alicia Keys recorded a new version of her 2004 single with an all-women of colour 74 piece orchestra.
The film garnered multiple award nominations, including multiple wins at the 2024 Clio Awards and an MTV VMA.
Live Experience: Additionally, we supported the Content with a live activation for the fans to experience.
We brought together a 24 piece women of colour orchestra, in a never done before, unexpected take over of Covent Garden, featuring full regency costume, set design, flower design and performances. Musically we sourced all members of the orchestra, reworked classic pop tracks in true Bridgerton style, alongside conducting bespoke rehearsals with the orchestra and headliner Tiana Major9. We amplified the campaign with an amplification plan involving heavy hitting TikTok stars: Viktor Kunda & Sayso.