Pinterest Presents | It's Different Here

Client: Pinterest

Agency: Amplify

Production Company: Noir

Executive Producer & Producer: Rawley Bornstein

Pinterest Presents, an annual virtual conference localised across the brand’s seven key markets for Pinterest’s B2B audience – with the core brand belief that “It’s Different Here.”

In breaking the format of typical virtual conferences and webinars by keeping the charm of IRL while embracing the best of URL, the project was able to demonstrate the quirky and warm personality and value of Pinterest. With eye-catching set design, unexpected guest collaborators and a genuine sense of warmth and community, Pinterest was able to effectively distinguish itself from the traditional world of big tech. The campaign generated more than 65 global news stories, clocking up 34,000 show views, of which 57% of attendees were new contacts. And 87% of survey participants said they were more likely to advertise on Pinterest as a result of watching the show.