Spotify - Take A Beat

Client: Spotify 

Agency: Warm Street 

Exec Prod: Rawley Bornstein  

Spotify engaged us to bring their Take a Beat campaign to life for World Mental Health Day 2024, with one clear goal: inspire people to slow down, reflect, and reconnect with nature through audio. We reimagined nature marketing with Take a Beat, a movement that connects the healing power of nature sounds with mental health. By combining extensive research, global visibility through strategic billboard placements, and a unique collaboration with rapper and zoologist Louis VI, we built a 360 campaign uniting creators, content, experts, and communities. From influencer activations with Char Bailey, Nadeem Parera, and Tash LC to charitable grants and partnerships with Calm and Sounds Right, we ensured that the message of reconnecting with nature resonated both locally and globally.

Success: 38M impressions and 125m users within Spotify globally, 50% Gen-Z audience engagements, 4th most visited hub on Spotify and Shortlisted for Clio Music 2025 Music Marketing: Social Good.